Leading the trend toward more natural foods are many of the major beverage companies, which are replacing the high fructose corn syrup in their products with cane sugar.
In addition, many have also switched from precisely used alternative sweeteners to stevia-based sweeteners that are perceived by the public as more natural because the leaves come from the stevia plant.
Thus, consumer interest in natural beverages is driving demand for natural ingredient as well.
Consumers also prefer all-natural beverages without preservatives or artificial colors.
Natural beverages range from wild teas and tisanes to coffees, and fruit drinks. For fruit drinks, there are two types of fruit drinks, natural drinks that are based on natural fruit juices from which they should take names, and those prepared artificially from synthetic ‘fruit’ essences.
Natural beverages
